Wireless chargers: A sure way to provide long-term daily brand awareness

May 2, 2021
Image for Wireless chargers: A sure way to provide long-term daily brand awareness

Wireless chargers exposed

Qi coaster
A typical coaster-style wireless charger

Did you know that most of today’s smartphones have built-in wireless charging capability?  This means you can simply place your mobile device on a charging pad without fiddling around with messy cables just to charge your phone.  As most people charge their phones daily this introduces a great opportunity for you to place your logo on something you know will be used regularly, hence providing a daily dose of brand awareness!

Increasing in popularity, wireless chargers are compatible will most of the latest smartphones including the Apple iPhone 8 and newer, as well as most Android-based phones such as the Samsung Galaxy S6 or higher.

What is Qi?

Qi Logo
Qi (pronounced “chee”) is the Chinese word for “air” and Qi wireless chargers are the latest trends to hit smartphone users worldwide. For the tech heads out there, the Wireless Power Consortium defines Qi as an open interface standard that defines wireless power transfer using inductive charging over distances of up to 4 cm.  This basically means that these devices use electromagnetism to wirelessly transmit power to the device when rested upon. Because the phone can receive this power, it charges up the battery.

Why are wireless chargers so awesome?

The charger itself is powered through a USB cable or battery pack.  What makes them great is the convenience they bring by not having to physically connect a charging cable to your phone.  Also, if you use different devices, such as an iPhone and an Android phone, you can simply swap them out to charge without the need to search around for the right cable to use.


Messy Wires
Wireless chargers can help untangle the mess!


Wireless chargers are both practical and useful and the brand exposure they provide is phenomenal! They make great travel gifts and many people place them on their nightstand, meaning it is one of the first things they see in the morning!  Moreover, they help keep things neat and organized as you no longer need wires hanging around all over the place.

They’re available in various shapes and sizes including many styles that integrate Qi wireless charging into other useful devices such as portable power banks, mouse pads, or speakers. There are even wireless chargers for cars that allow you to safely juice up your phone while streaming music, using GPS navigation, or making hands-free calls.  Best of all, Synergem makes it easy to incorporate your brand into the design.

Will people really notice?

The 2020 Global Ad Impressions Study by the Advertising Specialty Institute shows that the longevity of promo products is based on their quality, utility, and attractiveness.  57% of consumers who own promo products report that they have kept some for more than 5 years and 40% have actually kept promo products for over 10 years!  Interestingly enough 51% of these people are millennials and 6 out of 10 are men.

Similar charging products such as power banks (which use batteries for portability) have a life expectancy of about 3 years and a usage expectancy of about 12 months.  Studies estimate that they provide just over 1,000 impressions over their lifecycle.  Since Qi wireless chargers reduce the likelihood of damaging your smartphone port they are more likely to be used more often (more impressions) and for a longer lifetime.  Now imagine combining the portability of a power bank with the convenience of a Qi wireless charger.  We got those too!

How do I initiate brand awareness?

To use wireless chargers as a new way to promote brand awareness, you can include them as part of an employee welcoming kit, as a promotional giveaway or as a thank-you gift for customers.  Then, the next time they charge their phones they will see your brand each time they lay the phone down… and also when they pick it up!  Whether they’re used on a desk or on your bedside you are getting noticed repeatedly.  How’s that for brand awareness? Here are some styles to help get your creative juices flowing.

All you need to do now is click on the button below to let us know you’re ready to be noticed with wireless chargers, or with any of our promo products for that matter.  This should really get you charged up!



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