NFC tags: 4 Effective ways to use them

August 7, 2023

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How do I use NFC tags?

NFC (Near Field Communication) is a short-range wireless technology that allows two devices to communicate with each other when they are brought within close proximity. A small NFC chip or “tag” is added to your product or marketing piece that allows consumers to interact with it by simply tapping the tag with their smartphone. The user is then presented with information in a way that is almost magical!

These truly remarkable tags can be hidden and embedded within your product or even take the form of a small sticker that can be placed almost anywhere. This makes it a great tool for marketing purposes, as it can be used to create truly interactive and engaging experiences for consumers.

Here are 4 effective ways NFC tags can be used in your next marketing project:

Product Information

NFC tags can be embedded in products to provide consumers with additional information about the product, such as its features, benefits, and how to use it. This can be a great way to educate consumers about your products and differentiate yourself from the competition.

Use NFC tags for discounts or promotions

Discounts and promos

NFC tags can be used to offer discounts and promotions to consumers. This can be a great way to drive foot traffic to your store or website. For example, you could create a tag that offers a 10% discount on a purchase when scanned.

Gamification

NFC tags can be used to create games and other interactive experiences for consumers. This can be a great way to engage consumers and get them excited about your brand. For example, you could create a tag that unlocks a secret message or starts a scavenger hunt.

Lead generation

NFC tags can be used to collect leads from consumers. This can be a great way to build your email list or get people to sign up for your loyalty program. For example, you could create an NFC tag that takes consumers to a landing page where they can enter their email address in exchange for a free gift.

Real-world examples of using brands using NFC

Still not convinced? You don’t have to take our word for it. Many well-known brands have used NFC in their marketing tactics. Here are a few notable examples:

Nike

Nike embedded NFC tags in their jerseys to provide consumers with access to exclusive content, such as behind-the-scenes videos and player interviews.

Source: Wareable.com

Coca-Cola

Coca-Cola used NFC at the 2015 Milan Expo to share its sustainability story in a personalized experience to visitors.

Source: NXP

Adidas

Adidas embedded NFC tags in some of their running shoes allowing shoppers to get more product information and read product reviews.

Source: NFCW

Ralph Lauren

Ralph Lauren used NFC to analyze visitor behavior at British department store, Harrods, by providing an interactive map to help navigate the store.

Source: LuxuryLaunches

Additional benefits of NFC tags

The examples above are all facilitated by some key benefits of the technology. Here are just a few:

Seamless communication: Unlike scanning QR codes or typing in URLs, NFC only requires a simple “tap” making it much easier to deliver targeted messages and promotions without any barriers. Furthermore, consumers don’t have to enter any personal information or swipe their credit card. This can make it a more convenient and secure way to interact with your brand.
It’s measurable: NFC tags can be tracked, which helps you measure the success of your campaign. This data can provide insights into customer behavior and preferences, helping marketers to refine marketing strategies and personalize future campaigns. When using NFC with tracking, you can, in essence, make your piece internet-connected. This brings a whole new meaning to the term Internet of Things (IoT).
It’s scalable: You can use it for small-scale marketing campaigns or even large-scale events. This makes it a versatile tool that can be used for a variety of purposes. Tags are very inexpensive, making NFC a cost-effective solution. Also, a typical NFC tag can last for many years or even decades, making it a great choice for long-term marketing campaigns.

As NFC technology continues to grow in popularity, we can expect to see even more innovative and creative uses for this technology in the future. If you’re looking for a way to create more engaging and interactive marketing campaigns, NFC is a great option to consider. With its many benefits, NFC can help you reach your target audience and achieve your marketing goals.

Learn more about marketing with NFC

To learn more about Synergem’s NFC solutions, please click here. If you want to know about our campaign measurement platform, please view our page on Quick Connect® Analytics. We also have some additional articles you may find interesting.

If you’re curious about learning more about NFC technology and some additional practical applications, you can check out this wikipedia article.

Are you ready to get started with NFC?

As always, you can contact us for more information on incorporating NFC in your next project.

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