Going retro in your next campaign

Fun Vintage Trends For 2024

January 30, 2024
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Decades apart

Vintage will always play a role in marketing each year.  2024 will be no different but for one exception:  We’ll be looking at 2 different decades!  An article published by Vogue in December of 2023 suggests that while recent retro fashion has been about the Y2K fashion, experts predict that we are likely to see a shift that goes back to the 1950s with stunning patterns and elegant fabrics  – and the 80s with an emphasis on leather, longer attire, and strong shoulders.

When fashion trends kick off other aspects of culture tend to follow.  So, once you’ve identified the demographic, it’s time to get creative!  Below, we’ve provided a few ideas to help get those creative juices flowing for your vintage-inspired campaign.

Some ideas to help you go retro

Stress Cube
Cube Stress Reliever

Marketers can incorporate vintage design elements such as old logos, fonts, and color schemes in their advertising materials to evoke a sense of nostalgia for the 1950s and 1980s.  They can utilize popular cultural references such as music, movies, and TV shows to better connect with consumers with an affection for these memorable times.

Try hosting themed promotions and events, such as parties and pop-up shops that feature vintage items or even movie screenings of popular films from these eras.

Vintage Mini Bluetooth Speaker
Vintage Mini Bluetooth Speaker

Another great option is to offer limited edition products or re-release popular items from these periods.  You can even include retro packaging and the sharing of old commercials or ads on social media.  You may even collaborate with some retro brands to release co-branded products or events that highlight the retro appeal of both brands.

You can even look to put a modern twist on some old classics by sourcing promo products that give off that vintage vibe.  For instance, this Cube Stress Reliever is reminiscent of an 80’s favorite toy and this Miniature Bluetooth Speaker looks like it came right out of the 1950s!

Fun Facts from the 1950s

  • The first credit card transaction was made in New York City on February 8, 1950.
  • CBS aired the first color TV broadcast on June 25, 1951.
  • Mr. Potato Head became the first toy to be advertised on television on April 30, 1952.
  • Eggo frozen waffles first appeared in 1953. They were originally named “Froffles.”
  • In 1954, Butterball was first established making frozen turkeys available to the masses.
  • Disneyland opened in Anaheim, California on July 17, 1955.
  • The Southdale Center, the world’s first enclosed shopping mall, opened in Edina, Minnesota in 1956.
  • The styrofoam cooler and frisbee were both invented in 1957.
  • NASA was established on July 29, 1958.
  • Mattel introduced the first Barbie doll to the world on March 9, 1959.

Fun Facts from the 1980s

  • The video game Pac-Man debuted in Japan on May 21, 1980.
  • Music Television, better known as MTV, launched on August 1, 1981.
  • Michael Jackson released his “Thriller” album on November 29, 1982.
  • McDonald’s Chicken McNuggets debuted nationwide in 1983.
  • Wearing seatbelts in your car wasn’t made mandatory by law until 1984.
  • The first version of Microsoft Windows was released in 1985.
  • The “Hands Across America” charity event was held in May of 1986.
  • Red M&M’s made a comeback in 1987 after an 11-year ban due to food dye concerns.
  • The Energizer Bunny made its first appearance on October 30, 1988.
  • Nintendo released the GameBoy handheld video game system in North America on July 31, 1989.

Are you looking for more vintage ideas?

Synergem offers plenty of options to help you with your vintage marketing efforts. By tapping into the nostalgia for the 1950s and 1980s, marketers can create campaigns that resonate with consumers fond of these decades, ultimately driving engagement and sales.  Let’s chat and take a trip down memory lane! We’re sure we can help you develop some great ideas to create even greater moments!

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