Marketing Technology

Martech Top 10: Instantly make a lasting impression

November 7, 2023
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Martech, or marketing technology, refers to the tools, software, and platforms that marketers use to manage and execute their marketing activities. It encompasses a wide range of technologies that can be used to improve the overall effectiveness of a marketing campaign.  

The martech landscape is continuously evolving, with new technologies and platforms emerging regularly. With so many competing ways to grab attention, it is sometimes difficult to decide on which technologies to use to help make a lasting impression. To make better sense of it all we’ve decided to showcase some of our most popular and effective martech tools being used today.

The ultimate martech list is here!

When most marketers think of martech, they think of SEO, email, and social media but there is a lot more to it than that.  These digital tools are certainly helpful for the overall strategy but did you know that there is a whole other side to martech that you may be missing? Often overlooked are some of the physical tools and products that can be used to convey your message or improve brand recognition.  Marketers need to stay up to date with the latest martech trends and tools to remain competitive in the ever-evolving marketplace.

Today, we will take a look at some of the more tangible tech-oriented marketing collateral being used by companies to up their marketing game. These martech products are great because they keep the audience interested and engaged by showing off your brand or message in ways that go beyond what is expected. As a form of experiential marketing, many of these products interact with the senses. The result is an impressionable piece that demands attention.

 At Synergem, we specialize in martech and so we’ve created a list of our Top 10 Martech Products that have proven to be highly effective in instantly boosting your message and your brand. The items are listed in no particular order and links are provided throughout to more information. We really hope they spark ideas for your next campaign, so let’s begin:

1. Virtual Reality

Virtual Reality Viewer with matching mailer box

Virtual Reality Viewer with matching mailer box

First on our list of the martech top ten is Virtual Reality (VR).  Virtual Reality is a cutting-edge technology that offers immense potential to revolutionize marketing campaigns. By incorporating VR into your marketing strategy, you can captivate your audience in a whole new way. VR allows you to create immersive experiences that enable users to interact with your brand and products on a deeper level.

One of our favorite examples of this martech product is in the biomedical field where a user can be taken inside the human body to explore a microscopic world. Now how cool is that? Another great use for VR is in education for providing virtual campus tours from hundreds or thousands of miles away!

With the ability to transport your potential customers to virtual environments, VR can provide a unique and memorable experience that traditional marketing methods simply cannot replicate. Through the use of our VR viewers, you can showcase your products or services in a realistic and engaging manner, allowing consumers to have a more tangible understanding of what you have to offer.

This technology also offers an unprecedented level of personalization, allowing you to tailor experiences to individual customers, increasing engagement and converting leads into sales. Furthermore, integrating VR martech into your marketing campaign can enhance brand recognition and differentiate you from competitors in a crowded marketplace. Ultimately, by leveraging the power of VR, you can elevate your marketing efforts to new heights, leaving a lasting impression on your target audience and driving business growth.

Learn more:

Virtual Reality Viewers

2. NFC

NFC Cards & Keyfob-style tag

NFC-embedded printed cards and keyfob-style tag

NFC, or Near Field Communication, is a revolutionary marketing technology tool that can greatly boost your marketing campaign’s effectiveness. By incorporating Synergem NFC into your marketing strategies, you can create seamless and interactive experiences for your target audience.

Being so simple to use, NFC breaks many of the barriers of interaction and connectivity. With a simple tap or wave of their mobile devices, potential customers can instantly access information about your products or services, participate in contests or loyalty programs, and even access exclusive content not available to others. This not only increases customer engagement but also allows you to gather valuable data and insights into customer behavior and preferences.

NFC-enabled smart posters, packaging, or business cards can all be used to amplify your brand exposure and create memorable impressions. You can even use NFC to drive users to a web site, initiate a phone call or compose a text message or email.

By leveraging martech like NFC technology, you’re able to deliver personalized and convenient experiences that improve customer loyalty, enhance brand awareness, and ultimately, boost your marketing campaign’s success.

Learn more:

NFC Marketing

3. Interactive Tech

Interactive Tech

Use interactive tech to engage your audience

Another form of martech that has revolutionized the way marketing campaigns are conducted includes the use or Interactive technologies such as interactive print, interactive posters, and interactive tablets.

With their unique ability to engage and captivate audiences, these interactive tools have proved to be a game-changer. By incorporating interactive features such as touch technology, audio feedback, and videos, marketers can create memorable and immersive experiences for their target audience.

This level of interactivity not only grabs attention but also encourages active participation and drives brand loyalty. Moreover, these martech tools can provide valuable data insights that can be used to refine marketing strategies and make data-driven decisions. Leveraging interactivity in your marketing campaign enables you to offer a memorable and engaging experience to your customers, ultimately resulting in increased brand reach, enhanced customer engagement, and a higher return on investment.

Learn more:

Interactive Posters Interactive Tablets Interactive Print

4. Smart Packaging

Smart Packaging

Custom smart packaging with great presentation

Often overlooked when researching martech is the packaging used to for campaign deliverables.  Smart packaging can be a game-changer for your marketing campaign, transforming the way you connect with your target audience. By incorporating technology and innovative features into your product packaging, you can create a unique and engaging brand experience.  Synergem can even go as far as including some of the technology in this article in your direct mail campaign.

For example, by including QR codes or embedding an NFC tag, smart packaging allows consumers to interact and engage with your product in new and exciting ways. This not only enhances customer satisfaction but also opens up opportunities for collecting valuable data and insights.  The incorporation of smart packaging can significantly boost brand visibility and recognition, as it creates a buzz and differentiates your product from competitors.

With the help of smart packaging, you can take your marketing campaign to new heights, effectively reaching and engaging with your target audience in a way that stands out from the crowd.  If you’re interested in designing some unique branded packaging, please take a look at our custom packaging.  We can offer both digital and offset printing services and can incorporate some form of martech in nearly any design.

Learn more:

Custom Packaging

5. Holograms

Hologram Prism - Tablet with Acrylic Hologram Prism

Our acrylic hologram pyramids do not require any assembly

A sure way to captivate an audience with martech is by using holograms.  Incorporating holograms into your marketing campaign can be a game-changer in terms of boosting your brand’s visibility and capturing your target audience’s attention. With their cutting-edge technology and captivating visual appeal, holograms have the power to create immersive and memorable experiences for consumers.

Here at Synergem, we offer various types of hologram prisms to deliver this technology in a simple way. For example, our easy-fold acetate film prisms are paper thin and ship flat. We also have sturdy, yet stunning, acrylic pyramids with no assembly required. Just place one onto your tablet or phone to watch your video come to life.

By leveraging holographic displays at trade shows, exhibitions, or even in-store promotions, you can effectively differentiate yourself from competitors and leave a lasting impression on potential customers. Additionally, holograms have a viral potential, as they are often shared across various social media platforms, thus maximizing your brand’s reach and generating valuable online buzz. Understanding the potential of holograms in capturing audience engagement can undoubtedly elevate your brand’s presence and ultimately drive business growth.

Learn more:

Hologram Prisms

6. Video Brochures

Video Brochure - Iron Cross

This iron cross style video brochure has flap-controlled video chapters

A popular martech favorite is the video brochure (sometimes referred to as video books or video slates).  They are a powerful tool to enhance your marketing campaign and captivate your target audience. With the combination of stunning visuals, engaging content, and a tactile experience, video brochures bring your brand to life in ways that traditional printed materials cannot.

These innovative brochures provide a unique opportunity to showcase your products or services, effectively communicate your message, and leave a lasting impression on potential customers. By integrating video into your marketing strategy, you can effectively engage and educate your audience while boosting brand awareness.

Numerous screen sizes are available and video playback can be linked to buttons or sensors that make them seem even more magical. Video brochures not only grab attention but also help increase conversions and drive sales. Whether it’s during a trade show, sales pitches, or direct mail campaigns, incorporating video brochures can help your marketing efforts stand out from the competition and leave a memorable impact.

Learn more:

Video Brochures

7. Audio Brochures

Martech - Audio Brochure

This pocket-sized audio brochure features integrated ear buds

Audio brochures are impactful and effective martech tools that can significantly enhance your marketing campaign using the power of sound. These unique audio devices offer a new and engaging way to connect with potential customers and leave a lasting impression. By incorporating audio into your marketing materials, you can capture the attention of your target audience and stand out from the competition.

Audio brochures enable you to communicate your brand’s message in a dynamic and interactive way, enhancing the overall user experience. Additionally, they provide an opportunity to effectively highlight key features and benefits of your products or services. With the growing popularity of audio content, leveraging audio brochures can help improve your search engine rankings and increase your online visibility.

Some popular uses of this martech include everything from experiential audio to music releases to self-guided tours.  Adding audio brochures to your marketing arsenal can revolutionize your campaign, boost engagement, and ultimately lead to higher conversions.

Learn more:

Audio Brochures

8. Web Keys

Martech - Quick Connect® USB Web Key

A pop-out style Quick Connect® Web Key embedded in print

Not to be confused with ever-so-popular USB flash drives, Web Keys, like our Quick Connect® Web Keys, are powerful, cost-effective tools that can significantly enhance your marketing campaign. By combining the convenience of a USB drive with the functionality of a web key, they enable seamless offline-to-online integration, ensuring a seamless user experience.

USB Web Keys launch your audience to digital content – such as promotional videos, product catalogs, or exclusive offers –  automatically when inserted into a computer’s USB port. This innovative approach captures immediate attention and engages potential customers with your brand, driving higher conversion rates.  These read-only devices are also extremely safe because, unlike flash drives, no data is stored on the web key itself. It only holds instructions on where to send the user when it is plugged in.

Securely encoded at our in-house facility, our Quick Connect® Web Keys can also provide valuable data insights when paired with our Quick Connect Analytics platform.  They can track customer interactions and gather valuable information for future marketing strategies.  Moreover, these portable devices offer a tangible and durable promotional item that can be easily distributed at events, trade shows, or conferences, multiplying your brand exposure. With their versatility, usability, and ability to connect offline and online marketing efforts, USB Web Keys are undoubtedly a must-have martech asset for all of your marketing campaigns.

Learn more:

Quick Connect® Web Keys

9. E-Paper & LEDs

Martech - LED & e-Paper

Use E-Paper and LEDs to illuminate your marketing

When it comes to enhancing your marketing campaign, incorporating ePaper and LEDs can provide numerous benefits. ePaper, also known as electronic paper, offers a dynamic way to display content, providing instant visibility and capturing attention. You may already be familiar with e-paper technology as it is commonly used in drawing attention to items on store shelves (known as “shelf-talkers”) or to display product prices.

By utilizing ePaper technology, you can display vibrant images and text enabling you to showcase your products or services in an engaging and interactive manner. Furthermore, ePaper devices consume minimal power, making them energy-efficient and cost-effective, particularly for long-term marketing initiatives.

On the other hand, LEDs (Light Emitting Diodes) offer another powerful tool for your campaign. LED displays can grab attention even in bright environments, as they provide high brightness and excellent visibility. LEDs can be used to highlight key information, create colorful eye-catching visuals, or even display real-time data, guaranteeing effective communication with your target audience.

By incorporating martech such as ePaper and LEDs into your strategy, you can create a compelling and impactful campaign that leaves a lasting impression on your audience while attracting more potential customers to your brand.

Learn more:

LED & E-Paper

10. Tech Promo

Martech - Tech Promo

Branded smart speaker, power bank and leatherette mouse pad

In the ever-evolving digital landscape, technology promo products have become powerful tools for enhancing marketing campaigns. These promotional items leverage cutting-edge technologies to captivate the audience and leave a lasting impression. By incorporating tech-driven products such as branded USB drives, Qi wireless chargers, or smart speakers, businesses can engage with their target market in a meaningful and sustainable way.

Furthermore, technology promo products offer tremendous value to recipients serving both as a functional tool and a constant reminder of a brand’s presence. This creates a sense of brand loyalty and increases the likelihood of customers engaging with the company’s products or services.

Tech-related giveaways can also foster word-of-mouth marketing as recipients are more likely to share their positive experiences with others, further extending the reach of a marketing campaign. With their ability to merge practicality, innovation, and brand recognition, technology promo products are a game-changer in amplifying the effectiveness of any marketing campaign.

Interested in low-tech or no-tech swag instead?  Don’t worry, we’ve got tens of thousands of traditional promo products too!

Learn more:

Technology Promo Custom Swag Kit Our Promo Site

Synergem is your one, trusted vendor partner for everything Martech

We hope you find this list of top 10 martech products helpful and realize how they can instantly boost your message and your brand. With the ever-evolving marketing landscape, we’re constantly evaluating and adding new technologies as they become available.   Please visit our blog for more articles like this one and view our case studies for some real-world examples of martech in use.

If you haven’t done so already, we encourage you to join our mailing list at the bottom of the page and follow us on your favorite social media platform so you can always stay informed of the latest in martech and promo. We’ve got some really cool things planned and look forward to seeing you there!   Also, we would love to join you in your next project, so to get more information on any of these products or how we can work together to get your campaign going, please don’t hesitate and contact us today!

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