Here are 6 tips on how to effectively use them in your next campaign:
Create a video that showcases your product in use. This will give your potential customers a better idea of how your product works and how it can benefit them.
Use the video to highlight the key features and benefits of your product. Make sure to explain how your product can solve your customer’s pain points.
Make sure the video brochures carry your branding elements like logo, colors, and tagline. This will help in reinforcing your brand identity.
If possible, create interactive experiences for your potential customers to further engage with your product. For instance, include product demonstrations and animations.
Encourage your viewers to take action upon watching your video by including direct calls-to-actions, such as links to your website or contact information.
Make sure you are distributing your video brochures to the right audience. Consider targeting relevant trade shows, conferences, or mailers to get your video brochure in front of those who are most likely to be interested in your product.
Want to make your video brochure to the next level? Consider embedding NFC technology into them to interactively engage viewers by launching a website or sharing contact information directly to their phones.
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