Technology

6 Tips on how to effectively use video brochures in your marketing campaign

April 24, 2023
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Video brochures can be an effective marketing tool to showcase your product in a unique and engaging way.

Here are 6 tips on how to effectively use them in your next campaign:

1. Show your product in action

Create a video that showcases your product in use. This will give your potential customers a better idea of how your product works and how it can benefit them.

2. Highlight your product’s features and benefits

Use the video to highlight the key features and benefits of your product. Make sure to explain how your product can solve your customer’s pain points.

3. Brand your video brochures

Make sure the video brochures carry your branding elements like logo, colors, and tagline. This will help in reinforcing your brand identity.

4. Leverage interactivity

If possible, create interactive experiences for your potential customers to further engage with your product. For instance, include product demonstrations and animations.

5. Use call-to-actions

Encourage your viewers to take action upon watching your video by including direct calls-to-actions, such as links to your website or contact information.

6. Target the right audience

Make sure you are distributing your video brochures to the right audience. Consider targeting relevant trade shows, conferences, or mailers to get your video brochure in front of those who are most likely to be interested in your product.

 

Bonus Tip

Want to make your video brochure to the next level?  Consider embedding NFC technology into them to interactively engage viewers by launching a website or sharing contact information directly to their phones.

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