Marketing & Promo

Survey Says: Top 6 reasons why direct mail marketing gets results.

February 25, 2022
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Direct Mail Marketing Never Left

Did you know that up to 90% of direct mail gets opened, but only 20-30% of emails do?  Given that the average office worker receives over 120 emails a day, this means that only a handful are able to grab the attention it deserves.

Let’s face it – our inboxes get saturated with spam messages and digital advertisements and we don’t think twice about deleting them without reading past the subject line.  Companies are starting to realize this and are looking to traditional direct mail marketing as an alternative – and rightfully so! Check out this quiz below to see how much you know about direct mail marketing versus digital email marketing.

It's time... to play... Marketing Feud!

Click for answers below:

We hope that was both fun and informative. Please contact us to learn more about how we can help with your next direct mail marketing campaign. Steve Harvey would be proud!

SOURCES: ChiefMarketer, Royal Mail Market Research, USPS, Gallup, Epsilon, Retailwire,
ANA, Lifewire, Mashable, NY Times, Hub Spot, Forbes, Edison Tech, and CIPHR

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