What a surprise
"What could possibly come from this small mailer? What a surprise!"
The situation:
A national freight services company wanted to generate excitement and participation in a spring promotional event. They were interested in creating a custom video brochure that could be sent in the mail. The project included sales representative participation and they needed a way to lead their accounts and prospects to the correct contact. Could they execute their big idea and remain within their budget guidelines?
Actions:
- Synergem created a custom video brochure design to maximize impact without having to use a large LCD screen. The design included a paperboard mailer that was durable to shrink-wrap for a low mailing cost.
- The project’s fulfillment was completed in-house at Synergem with a matched mailing. A card with each targeted account’s sales representative was included with contact information to enroll in the promotion.
- To meet the promotion dates, Synergem sent the video mailers in batches when the lists were available from the freight services company.
Result:
“The spring mailer generated an exceptionally positive response to the actual mailing piece, from company personnel and the targeted accounts. We fully expect that enthusiasm to be reflected in solid promotion results.”
Project elements:
- Video Brochures
- Mailer Packaging
- Printing
- In-House Loading
- Matched Mailing
- Fulfillment
- Distribution
More Case Studies
An international marketing agency seeks a U.S. vendor to customize, deliver and set up conference collateral…
Read More
Read about how Synergem provided a pharmaceutical company with VR viewers to make an impact with…
Read More
Read about how Synergem cares about the client’s needs to make sure this video brochure project…
Read More
See how Synergem used NFC to bring a whole new user experience and provide analytics for…
Read More
Learn about how Synergem helped overcome some USB flash drive concerns without altering the schedule.
Read More
How an innovative brushed metal card with a carbon fiber inlay became a premium acquisition tool…
Read More
Learn how Synergem helped with a fundraiser mailing for a non-profit by saving them money with…
Read More
Read about Synergem’s ability to provide a quick turnaround on a time-sensitive web key project.
Read More
Read about how Synergem helped national freight services company with a promotional event using a matched…
Read More
See how Synergem helped this logistics company save thousands of dollars by solving an issue with…
Read More
How Synergem provided a technology company with an audio brochure solution for a hospitality conference that…
Read More
Learn how Synergem was able to keep communications costs to a minimum for this non-profit’s important…
Read More
See how Quick Connect® Web Keys with Analytics saved the day for this pharmaceutical client error…
Read More
Read about how Synergem helped a healthcare company with a multi-faceted approach to reach the right…
Read More
See how Synergem stepped in to fill the gap when a medical communications agency was short…
Read More
Learn how Synergem helped make a financial service exhibition a success in a short period of…
Read MoreJoin our mailing list
Be the first to know about our latest updates.