Video brochures combine video with print to grab attention and leave a lasting impression.

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What are Video Brochures?

Video Brochure - Slider and box
This “slider” style video brochure features pull tab activation

Captivate your audience and give them an experience like no other! Video brochures (sometimes referred to as video mailers, video books or video boxes) are completely customizable, easy to use, and appeal to all generations making them the perfect marketing tool. The use of video in print has proven to be one of the most effective ways to capture attention.

Storytelling has become key to content marketing and is one of the most important ways to give your brand life. In order for consumers to personally connect with your brand your stories must be authentic, creative, and inspirational.

When you give your products an identity and share real stories, you take your target audience on a journey they want to experience. For that reason, using video brochures as a part of your marketing strategy is a clever way to teach comprehensive topics, deliver product demonstrations and communicate detailed information.

Incorporating video brochures into your marketing strategy makes target marketing easy and personal. Because personalization plays such a significant role in the customer journey, using video brochures to tell your story allows video content to be delivered to a targeted mailing list or distributed by sales representatives to their leads. This guarantees the right people are watching your videos which have been customized for them. And since video brochures are such innovative marketing communications tools, the “WOW” factor of this cool technology grabs people’s attention, inspiring them to share video brochures with others.

With various display options – typically ranging from 2.4 to 10 inches in screen size – they can be surprisingly affordable. Additionally, you can maximize your direct mail campaign’s audience engagement by adding branded mailer boxes and creating highly impactful video campaigns that get noticed, not left in a pile of mail. Integrating video brochures into your marketing mix gives you that added advantage of adding video to your offline marketing strategies as well.

Typical uses for Video Brochures

  • New product launches
  • Educating your prospects
  • Introducing new support tools to your sales force
  • Creating brand awareness on a personal level
  • Sending video postcards or greeting cards with video
  • Building a buzz around your message
  • Cross-market TV spots and other media promotions
  • Boosting your fundraising campaigns
  • Combining video and print
  • Adding video to direct mail


Watch how impressions are made or take a look at our virtual video brochure demo to get a better feel about the video brochure experience and how it can make an impact in your next marketing campaign.


Wow Factor That Special WOW Factor
Tech in Print Adding Technology to Print
Pharma Med Life Pharmaceutical, Medical, and Life Science
Brand Promotion Brand Awareness and Promotion
Automotive Automotive Marketing
Travel and Tourism Travel & Tourism
Recruitment Recruitment Tools
Real Estate Real Estate
Memorable Memorable Impactful Messaging
Immersive Immersive Experiences
Direct Mail Direct Mail Marketing
Product Launches New Product Launches
Training and Education Training and Education
Trade Show - Conference Trade Shows & Conferences

Stats & Benefits

Stats about Video Brochures in marketing

Video Clapper
  1. Video brochures can increase engagement levels by up to 70% compared to traditional printed brochures. (Source: Globalspeak)
  2. Approximately 85% of consumers are more likely to make a purchase after watching a product video. (Source: Forbes)
  3. Video brochures have a stunning 98% open rate, compared to traditional direct mail, which has an average open rate of around 20%. (Source: Brandemotion)
  4. Video marketing generates 66% more qualified leads than other types of marketing. (Source: Business2Community)
  5. 87% of marketing professionals have reported that video content has had a positive impact on their marketing efforts. (Source: Wyzowl)
  6. According to a research by Insivia, 95% of the consumers find videos helpful for making decisions.
  7. A research done by Digital Information World demonstrated that 60% of internet users prefer watching videos over reading texts.
  8. A study by Brightcove, revealed that 53% of customers engaged more with brands that use video materials.

These statistics show the effectiveness of video brochures in marketing and highlight the importance of incorporating video content into your marketing strategy.

Benefits of using Video Brochures in marketing

  1. Captivating and Memorable: Video Brochures combine the power of video with the traditional impact of a printed brochure. Video content is much more memorable than static images or text, and combining video with printed materials creates a unique attention-grabbing experience that will surely impress.
  2. Enhanced User Engagement: Video Brochures have become more accessible and affordable, making them an ideal choice for modern marketers. The video content adds a new dimension to the brochures, giving users a reason to engage with the brand, its products and services. Giving potential customers a digital experience in their hands is a powerful tool for generating curiosity and making a lasting impression.
  3. Reach a Wide Audience: Video Brochures can be sent directly to targeted prospects and potential customers, increasing the reach and footprint of a marketing campaign. They can also be placed in lobbies, trade shows, and conferences to attract more leads.
  4. Lower Cost and Higher ROI: Video Brochures are a valuable investment for marketers as they are an effective tool for creating brand awareness and product information while being reasonably priced. Compared to other marketing channels, they offer a higher return on investment for the cost involved in producing and distributing them.
  5. Easily Customizable: Videos, graphics, and text messages can all be presented and shared in many customizable formats for diverse audiences, making Video Brochures a versatile option for any industry. With Video Brochures, businesses can create different versions of the same media for multiple campaigns, ultimately allowing for higher engagement and more targeted results.
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Synergem delivers the next generation of impactful and results-oriented print and digital marketing collateral, from structural design and development to database sourcing, printing, packaging and fulfillment. From ideas through production, we handle it all.

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