NFC Marketing
Near Field Communication (NFC) allows the transfer of data between two devices with a simple ‘tap.’
Just a Tap
NFC tags, which can be embedded in stickers, fobs, or wristbands, contain small microchips with little antennas that can store a small amount of information for transfer to another NFC device, such as a mobile phone. NFC technology works at a close distance and is perfect for customer interaction. Marketing with NFC is a great technology to connect with audiences and instantly engage them with a simple tap. Synergem handles all steps of NFC projects including sourcing, encoding, printing, tracking, and online analytics.
NFC tags are highly compatible
Most Android phones and all iPhones since the iPhone X have built-in NFC reader capabilities. iPhones 7 or 8 running iOS 11 or higher can also read NFC tags, however they will require the use of an NFC app to do so.
NFC is a valuable tool for marketers looking to connect with customers in new and innovative ways. It offers a wide range of benefits that can help brands build stronger relationships with their customers, increase sales, and enhance their overall marketing strategy.
Typical uses for NFC Tags
- Accessing digital content from a NFC sticker
- Opening a web page or launch an App with a simple tap to the NFC tag
- Sharing a contact from an NFC business card
- Playing a product video from a magazine ad
- Downloading a new mobile App from POP or any marketing collateral
- Gathering attendee contact information from badges at trade shows
- Mapping a location from a smart poster
Getting to Know NFC for Mobile Marketing
Mobile Marketing with NFC
Discover how Mobile Marketing with NFC engages your target audience by creating a more memorable and personal connection with them and how it can leave a lasting impression.
IDEAL FOR
Door Openers & Ice Breakers
New Product Launches
Brand Awareness & Promotion
Adding Technology To Print
Pharmaceutical, Medical, and Life Science
Automotive Marketing
Travel & Tourism
Real Estate & Construction
Recruitment Tools
Trade Shows & Corporate Events
Website Promotion
Connecting Customers to Online Content
Memorable & Impactful Messaging
Direct Mail Marketing
Training & Education
Stats & Benefits
Some notable stats about using NFC technology in marketing
- According to a study by Invesp, brands that use NFC technology in their marketing campaigns can experience up to a 30% increase in customer engagement.
- An article by Forbes reported that smartphone users spend an average of 3 hours and 15 minutes per day on their devices, making it a prime opportunity for brands to implement NFC technology in their marketing strategies.
- A survey conducted by the Mobile Marketing Association found that 69% of consumers are willing to share their location in exchange for relevant mobile marketing messages, including those delivered through NFC technology.
- The global market for NFC technology is expected to grow at a CAGR of 17.9% from 2020 to 2027, according to a report by Allied Market Research.
- Invesp: https://www.invespcro.com/blog/nfc-technology-in-marketing/
- Forbes: https://www.forbes.com/sites/stevedenning/2019/10/01/nfc-for-marketing-and-customer-engagement/?sh=5d5a804e4b4a
- Mobile Marketing Association: https://www.mmaglobal.com/whitepaper/2015-location-based-marketing-consumers-mobile-mindset
- Allied Market Research: https://www.alliedmarketresearch.com/nfc-market?utm_source=GND&utm_medium=003
Benefits of using NFC in marketing
NFC (Near Field Communication) is a powerful tool that is transforming the way marketers interact with customers. Some of the benefits of using NFC in marketing include:
- Enhanced customer engagement: NFC enables marketers to offer a more interactive and engaging experience to customers. Customers can simply tap their NFC-enabled mobile device to receive special offers, promotions, and updates.
- Improved data collection: NFC allows marketers to collect valuable data on their customers, such as their buying behavior, location, and preferences. This information can be used to develop targeted marketing campaigns and improve customer experiences.
- Increased sales: NFC can help boost sales by providing customers with instant access to product information, pricing, and availability. This enables them to make informed purchasing decisions and may even encourage impulse buying.
- Increased brand awareness: NFC provides a unique opportunity for brands to connect with customers, build loyalty and create a stronger brand identity. By offering an engaging and interactive experience, brands can stand out from their competitors and establish a stronger presence in the market.
- Enhanced security: NFC is a secure technology that uses encryption to protect customer data. This adds an extra layer of security that can help build trust and confidence among customers.
Give us a shout to find out more about our latest innovative print + technology solutions that help you engage and communicate with your audience.
THE SYNERGEM
DIFFERENCE
Synergem delivers the next generation of impactful and results-oriented print and digital marketing collateral, from structural design and development to database sourcing, printing, packaging and fulfillment. From ideas through production, we handle it all.
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