Video Brochures combine video with print to create unique, storytelling marketing assets. When video and print are brought together for the purpose of marketing, the combination is impactful and leaves a lasting impression upon those who see them.
Captivate your audience and give them an experience like no other! Video brochures are completely customizable, are easy to use and appeal to all generations, making them the perfect marketing tool.
Storytelling has become key to content marketing and is one of the most important ways to give your brand life. In order for consumers to personally connect with your brand your stories must be authentic, creative and inspirational.
When you give your products an identity and share real stories, you take your target audience on a journey they want to experience. For that reason, using video brochures as a part of your marketing strategy is a clever way to teach comprehensive topics, deliver product demonstrations and communicate detailed information.
Incorporating video brochures into your marketing strategy makes target marketing easy and personal. Because personalization plays such a significant role in the customer journey, using video brochures to tell your story allows video content to be delivered to a targeted mailing list or distributed by sales representatives to their leads. This guarantees the right people are watching your videos which have been customized for them. And since video brochures are such innovative marketing communications tools, the "WOW" factor of this cool technology grabs people’s attention, inspiring them to share video brochures with others.
Additionally, you can maximize your direct mail campaign's audience engagement by adding branded mailer boxes and create highly impactful video campaigns that get noticed, not left in a pile of mail. Integrating video brochures into your marketing mix gives you that added advantage of adding video to your offline marketing strategies as well.
Synergem delivers the next generation of impactful and results-oriented print and digital marketing collateral, from structural design and development to database sourcing, printing, packaging and fulfillment. From ideas through production, we handle it all.
Give us a shout to find out more about our innovative print + technology solutions that help you engage and communicate with your audience.