What is it?

Near Field Communication (NFC) is a two-way wireless communication technology. It allows the transfer of data between two devices with a ‘tap’ action, such as a mobile phone and NFC tag.

NFC tags, which can be embedded in stickers, fobs or wristbands, contain small microchips with little aerials that can store a small amount of information for transfer to another NFC device, such as a mobile phone. NFC technology works at a close distance and is a perfect for customer interaction. Marketing with NFC is a great technology to connect with audiences and instantly engage them with a simple tap. Synergem handles all steps of NFC projects including sourcing, encoding, printing, tracking and online analytics.

NFC Tags are compatible with both Android phones and Apple iPhones. Most Androids and the iPhone X Series have built in NFC reader capabilities. iPhones 7 or 8 running iOS 11 or higher require an NFC app to read tags:

Download the Synergem NFC Tap & Go app

The synergem difference

Synergem delivers the next generation of impactful and results-oriented print and digital marketing collateral, from structural design and development to database sourcing, printing, packaging and fulfillment. From ideas through production, we handle it all.

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  • Accessing digital content from a NFC sticker
  • Opening a web page or launch an App with a simple tap to the NFC tag
  • Sharing a contact from an NFC business card
  • Playing a product video from a magazine ad
  • Downloading a new mobile App from POP or any marketing collateral
  • Gathering attendee contact information from badges at trade shows
  • Mapping a location from a smart poster


“Job well done and I LOVE the idea! What I liked most is that it had my attention! What could possibly come from this small mailer? What a surprise!”

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