Although CDs and DVDs may not be as popular as they once were, they still have usefulness in marketing today. Here are some reasons why:
CDs and DVDs offer a tangible object that consumers can hold and keep. This can add value and legitimacy to your marketing message, making it more memorable and engaging.
With CDs and DVDs, you can customize the content to match the unique interests of your target audience. You can create beautiful and engaging presentations that showcase your products and services in a way that is tailored to your target market.
CDs and DVDs are still one of the most cost-effective ways to distribute digital content. They can store large amounts of data and be produced in large quantities relatively cheaply.
While digital content can be accessed anytime/anywhere, not everyone has a reliable internet connection. CDs and DVDs can be played on any device with a CD/DVD player, making it accessible to everyone.
CDs and DVDs offer a level of security that digital files do not. They cannot be hacked and are not vulnerable to cyberattacks. This makes them a great option for sensitive information or confidential data.
For these reasons, CDs and DVDs still have value in today’s marketing landscape, especially when it comes to creating tangible, highly personalized content that stands out from the crowd.
CDs typically store up to 650MB of data, while DVDs can store 4.7GB or more. At Synergem, we handle making all the copies you need of your CD or DVD media using one of 2 different copying methods depending on your project’s needs:
Duplication is a process that is perfect for quick turnaround times on small run projects of up to 500 pieces. Blank discs are duplicated from a master using multi-disc towers. This process is sometimes referred to as disc burning.
Replication is best suited for orders of 500 pieces or more. It is a more beneficial and cost-effective option but may require longer turnaround times. Discs are replicated by creating a special glass master and using an injection molding stamping process.
As a media replication and duplication expert, Synergem can handle every imaginable scenario from complicated menus to huge quantities to extremely tight deadlines. We do short and long runs and also provide disc printing, distribution, and fulfillment services.
According to a survey conducted by the Association of National Advertisers (ANA), 44% of customers visit a brand’s website after receiving direct mail containing CDs or DVDs, and 34% make a purchase from the company.
Another study by the ANA found that response rates from direct mail campaigns that include CDs or DVDs are significantly higher than those without. The response rate for mail with CDs or DVDs was found to be 8.5%, compared to 4.5% for mail without them.
These statistics suggest that using CDs or DVDs as marketing tools can be an effective way to increase brand awareness, drive sales, and encourage customer engagement. However, it’s important to note that these statistics were collected prior to the rise of digital marketing, and as such, the efficacy of CDs and DVDs as marketing tools may vary in today’s marketing landscape.
Using CDs or DVDs as marketing tools has several benefits, such as:
Give us a shout to find out more about our latest innovative print + technology solutions that help you engage and communicate with your audience.
Synergem delivers the next generation of impactful and results-oriented print and digital marketing collateral, from structural design and development to database sourcing, printing, packaging and fulfillment. From ideas through production, we handle it all.
Join our mailing list
Be the first to know about our latest updates.