The Kitting Trend
Kitting – the collating of products from multiple suppliers and packing them into custom gift boxes – became explosively popular in 2020 when the pandemic hit. Before this, very few vendors were offering this service and options were limited. Nowadays, we see a completely different trend as more and more vendors are realizing the impact a well designed swag kit could make. Kits can not only be used to reach socially distant audiences, but also make a great impression with live events, employee appreciation and even special giveaways, Synergem has already been offering swag kits for years and takes this a step further by allowing clients to include branded promotional items and provide a completely custom kitted bundle.
Bundles of joy
Kits can be customized and therefore the contents should consist of meaningful items that the recipient would really appreciate. These goodie bags (boxes) can contain any type of product from simple swag items like pens and T-shirts to more luxurious items such as leather bags or even the keys to a new car! Okay, mabe that’s a stretch but you get the idea.
This is particularly great for, say, students attending a new school or employee onboarding. For example, an IT company can create a kit that includes a branded tablet, a preloaded USB thumb drive and a power bank to give to new hires. Well thought-out kits bring an element of surprise and provide a lasting impression, which reflects well on your organization and it’s values.
Kitted swag can drive attendance to virtual events
Virtual events will continue well into the future as companies have realized their effectiveness in a post-pandemic world. Most events moving forward will have some sort of virtual component to it. Swag kits are a great way to entice audiences to participate and even promote objectives through social media. In fact, some companies have found that kitting has proven to attract customers into the longest social media presence of any campaign they’ve ever done. One way to get these conversations started is to include a branded VR Viewer in your kit to showcase a 360 degree video or other virtual experience!
Kits for all occasions
Kitted swag boxes are also great for other special occasions such as holidays, anniversaries or milestone celebrations. They can include popular promo items such as water bottles, baseball caps and journals, but they can also include edibles such as popcorn or candy or even personalized items like awards and ornaments. Big or small, the great thing about these kits as that you decide what to include and who to send them to. Best of all Synergem can help make this easier for you by helping you source the products and fulfilling your order from right here in the US.
Visit our promo products site for some ideas of what else you can include. If you already have an idea for a custom swag kit, we’d love to talk to you about it, so stop “kitting around” and give us a call!