This mutli-media project has it all:

Read about how Synergem helped a healthcare company with a multi-faceted approach to reach the right demographic using various technologies.

"We used communication tactics to improve survey response rates. This mutli-media project has it all"

The situation:

A healthcare organization wanted to launch a three part survey to gauge specific consumer behaviors among their targeted audience, however they needed a solution of how to reach their audience based on the types of devices in homes and access to the internet.

Actions:

  • Synergem produced a multi-media marketing program using Quick Connect® Web Keys, Credit Card style USB Flash Drives and CDs along with a custom designed universal packaging that would hold each media variety.
  • The program was geared to share information about living healthier lifestyles and to gain more information about the health of the targeted community. Using this multi-media mix would ensure that the client could provide information to everyone in their targeted audience, no matter what devices or internet access they had in their homes.

Result:

Using Synergem’s multi-media approach, our client was able to reach everyone in their target demographic, which made their campaign a success and by using a once size fits all sleeve instead of three sleeve versions, we were able to save our client money.

featured multi

Project Elements:

  • Quick Connect® WebKeys
  • Encoding
  • Tracking and Analytics
  • USB Flash Drives
  • Secure Flash Duplication with content locking
  • CD Duplication
  • Printing
  • Packaging
  • Fulfillment
  • Postal Prep & List Management
  • Distribution

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