The price of a postage stamp
"I understand that rules and regulations change, but how can it cost more to mail my marketing piece than it will to manufacture it?"
The situation:
A shipping and logistics company wanted to create a unique premium for their customers. They wanted a miniature replica of a shipping container to hold note paper or other items.
The company went to a local graphic design firm to create the piece. After months of working on the design and various revisions, the shipping company was shocked to find that no one had considered how much it would be to mail the piece. The price was astronomical.
Actions:
- Synergem’s prepress, graphic design, and mailing departments were all called together to consult on the piece. Using their years of experience they were able to minimally modify the design of the replica.
- The changes that Synergem made took into account not only postage requirements but production efficiencies as well.
Result:
“I can’t spend my time learning the ins and outs of mailing regulations or print production; that’s what I rely on my partners for. By making Synergem’s recommended changes and giving them the project, I saved thousands of dollars on production and postage costs.”
Project elements:
- Project Management
- Packaging and Mail Piece Design
- Folding Carton Manufacturing
- Postal Process Management
- Fulfillment
More Case Studies
An international marketing agency seeks a U.S. vendor to customize, deliver and set up conference collateral…
Read More
Read about how Synergem provided a pharmaceutical company with VR viewers to make an impact with…
Read More
Read about how Synergem cares about the client’s needs to make sure this video brochure project…
Read More
See how Synergem used NFC to bring a whole new user experience and provide analytics for…
Read More
Learn about how Synergem helped overcome some USB flash drive concerns without altering the schedule.
Read More
How an innovative brushed metal card with a carbon fiber inlay became a premium acquisition tool…
Read More
Learn how Synergem helped with a fundraiser mailing for a non-profit by saving them money with…
Read More
Read about Synergem’s ability to provide a quick turnaround on a time-sensitive web key project.
Read More
Read about how Synergem helped national freight services company with a promotional event using a matched…
Read More
See how Synergem helped this logistics company save thousands of dollars by solving an issue with…
Read More
How Synergem provided a technology company with an audio brochure solution for a hospitality conference that…
Read More
Learn how Synergem was able to keep communications costs to a minimum for this non-profit’s important…
Read More
See how Quick Connect® Web Keys with Analytics saved the day for this pharmaceutical client error…
Read More
Read about how Synergem helped a healthcare company with a multi-faceted approach to reach the right…
Read More
See how Synergem stepped in to fill the gap when a medical communications agency was short…
Read More
Learn how Synergem helped make a financial service exhibition a success in a short period of…
Read MoreJoin our mailing list
Be the first to know about our latest updates.