Case Study

The old approach just won’t work

The old approach just won’t work

The situation:

A communications firm was working with a non-profit agency to get out an important environmental public service message. They needed to do it with their reduced production and technical staff, and lower budgets.

Plus, with the trends of decreased donations to nonprofit causes, the customer had to make sure they would get the biggest yield.

Actions:

Synergem adapted the formats of their previous communications from a direct mail piece to an email marketing communication.
Synergem distributed the information out to their target audience for a fraction of the cost and was ready with a direct mail follow up.

Result:

“Synergem’s ability to adapt the message to a whole new medium meant that the important word got out to all who needed it without bankrupting the budget. Talk about return on investment!”

Project elements:

  • Graphic Design
  • E-mail blasts
  • Digital Print
  • List Management
  • Distribution

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