Case Study

Interacting with print

Interacting with print

The situation:

A pharmaceutical company wanted to take a static Medical Journal Ad and give it some life. Not only did they want the readers to have the ability to use their phones to direct them to a website with more product information, but they also wanted to see how many people read their ad.


Synergem produced a sticker with Near Field Communication (NFC) technology, which was programmed on-site at Synergem, and with a tap of their phone, directed the end user to the client’s custom-created informational website.
Through Synergem’s Quick Connect® Analytics software, the NFC stickers were also programmed to record and report the user activity, to give our client the ability to track reader interest and see their ROI.
The client ad with the programmed NFC stickers was placed in the New England Journal of Medicine and Clinical Endocrinology News publications.


Incorporating the NFC stickers into the Journal Ad provided a great user experience, allowing the interested audience to instantaneously get more information about the product.

Project elements:

  • NFC Stickers
  • Offset Printing
  • Synergem Analytics
  • Project Management
  • Fulfillment

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