Case Study

A custom VIP experience

A custom VIP experience

The situation:

A leading advertising agency needed to design and create an upscale card that included a premium paper wallet. The project was for a luxury brand’s sales team to use as an acquisition tool. The challenge was for Synergem to deliver an innovative and high-end VIP Card that represented the modern luxury brand image

Actions:

  • To represent the luxury and classic style of the brand, Synergem developed a brushed metal VIP Card with a carbon fiber inlay. Traditional printing was replaced with custom laser etching techniques to provide a refined look.
  • Each VIP Card required a unique serial number which was accomplished by custom laser engraving.
  • For the premium paper wallet, the Synergem account team focused on selecting the right paper stock combined with a metallic print and two foil treatments to create the sleek look the Agency requested.

Result:

Offering exceptional VIP treatment was successfully used as a customer acquisition strategy. People felt valued and appreciated when receiving the special VIP Card. By creating a VIP Card which offered an exclusive experience and exceptional promotion, the brand was able to increase its sales conversions.

Project elements:

  • Custom Manufacturing
  • Brushed Metal Products
  • Carbon Fiber
  • Laser Etching
  • Foil Print Treatments
  • Fulfillment
  • Distribution
  • Project Management

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