A custom VIP experience
"Ensure your customers feel special with a custom VIP experience."
The situation:
A leading advertising agency needed to design and create an upscale card that included a premium paper wallet. The project was for a luxury brand’s sales team to use as an acquisition tool. The challenge was for Synergem to deliver an innovative and high-end VIP Card that represented the modern luxury brand image
Actions:
- To represent the luxury and classic style of the brand, Synergem developed a brushed metal VIP Card with a carbon fiber inlay. Traditional printing was replaced with custom laser etching techniques to provide a refined look.
- Each VIP Card required a unique serial number which was accomplished by custom laser engraving.
- For the premium paper wallet, the Synergem account team focused on selecting the right paper stock combined with a metallic print and two foil treatments to create the sleek look the Agency requested.
Result:
Offering exceptional VIP treatment was successfully used as a customer acquisition strategy. People felt valued and appreciated when receiving the special VIP Card. By creating a VIP Card which offered an exclusive experience and exceptional promotion, the brand was able to increase its sales conversions.
Project elements:
- Custom Manufacturing
- Brushed Metal Products
- Carbon Fiber
- Laser Etching
- Foil Print Treatments
- Fulfillment
- Distribution
- Project Management
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