WHAT IS VARIABLE DATA?

Variable data is basically the technology that allows us to personalize every single piece of media or printing that you send out to your clients, consumers or other end users.

VARIABLE DATA

What's great about true variable data is that true variable data integrates your end user's personal information into the very content of the piece. Much more than just a mailing label, variable data can tailor your message to the specifics of your recipient's life.

An Example of Using Variable Data for Your Clients:

Imagine you are sending out an automotive piece with a front photo on it. You can gear that front photo to them -a truck for truck-owners, and a sedan for sedan-owners.

In addition to addressing your piece to them personally with men whom tend to be primarily truck owners, you can personalize to women whom tend to be sedan or van owners. All these little touches may increase your customer response from a standard 2% to a more lucrative response in the double digits.

Synergem can personalize each disc:

Digital Electrostatic (Digi-Gem): Actually allows you to customize the artwork printed on the surface of your disk.

Not only can we print your customer's name on the disc surface, but we can customize the images used, including placing bar-codes or serial numbers right on the disc surface.

Using this technology, you can target your CD or DVD to the exact end-user, it will be going to and modify it to increase the odds of getting it viewed, run or installed.

n-CD: Allows you, via the person's home computer and internet connection, to gather valuable data about how they are using your disc.

You can learn about what parts of the CD or what products they are most interested in, how much time they are spending with your discs, and how many of them have been driven to your website by what they saw on this disc, with many other data-gathering options also available.

Leveraging these new technologies with your clients may help drive your sales or response rates exactly where you want them -up, up, up!